The second craft beer can label I've created for Rock Leopard, the first (Savage Scene Inner City Pale Ale) took a while to envisage and was used to set the scene for the world I wanted to create for the Rock Leopard beers.
The idea for this piece came pretty quickly compared top the first beer. The name of the beer "Hops & Rain" for some reason brought snow capped mountains and lush green fields to mind.
I've always loved old animation - Early Max Fleischer cartoons like Betty Boop and Popeye and early Disney Silly Symphonies cartoons, this is where the inspiration came from in the Rock Leopard World.
Hops & Rain was sketched in pencil, then inked with Indian ink, scanned and coloured digitally with a Wacom tablet.
To make the piece wrap around the can I create an add on piece which matches each end (See video).
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